Hardlines retailers and suppliers, along with the AHMA and the GS1, are working to define GDSN-approved marketing data attributes. This initiative attempts to consolidate all data collection efforts into one centralized location.
Ontuet is currently coordinating an effort to recruit members. To adequately define marketing attributes, suppliers and retailers
need to get involved.
Ontuet recognizes this need. For information on this initiative or how to get involved, contact the Help Desk at
helpdesk@1sync.ontuet.com.